on the journal

In recent conversations with clients, I noticed a recurring question emerging: How can we ensure our websites are optimised not only for SEO but also for AEO? As this is a relatively new area, also to me personally, I delved into the topic and summarised my key takeaways for you: What Is AEO? Answer Engine […]

If you’re a Pilates or yoga studio owner, you know that first impressions matter. It’s the reason why you put so much care and attention into crafting your physical space. But here’s something to consider: in most cases, your studio isn’t where people first connect with your brand. It’s rather online, on your website – […]

Launching (or relaunching) your yoga or Pilates studio is such a beautiful chapter. You’ve put so much time and effort into creating a space filled with intention and the desire to bring people together to move, breathe and reconnect with themselves. But as dreamy and purpose-led as your offering might be, turning your vision into […]

When we think of brand identity, we often picture logos, colours, and imagery. But one essential element that sometimes flies under the radar is typography. The fonts you choose say as much about your brand as any other visual cue, subtly setting the tone and shaping the viewer’s perception from the first glance. So, why […]

Creating a memorable logo design is like crafting the visual heartbeat of your brand. It’s the element that clients and customers will remember, recognise, and connect with at a glance. As a brand designer, I’ve seen firsthand how the right logo can set the tone, evoke emotion, and make an impact. In this post, we’ll […]

Hey there, brand visionaries! When building a brand identity, one of the first things I’d start with is defining a brand colours. If you are stuck with choosing yours, this article might bring you some clarity. Choosing the right colour palette for your brand is more than just picking your favourites; it’s about capturing the […]

Hey there dear fellow entrepreneurs 🌟 Today, let’s talk about something that can make or break your business: authentic branding. Yep, we’re diving deep into why building a brand that’s true to you is one of the most valuable investments you can make when starting out – and how it’s the key to attracting the […]

Hey there, starting entrepreneurs and small business superstars! I feel you: starting your own business is an exhilarating adventure, but it can also feel like you’re juggling a million things at once. Amidst crafting your services and pricing, finding your audience, and launching your brand, there’s one crucial piece you shouldn’t overlook early on in […]

Dear entrepreneurs and future brand visionaries, do you feel like you need help designing a standout brand identity and a stunning, easy-to-navigate website? I understand that choosing someone to work with and entrusting your brand is a big decision. That’s why I want to give you a sneak peek into my creative process, so you […]

Hey (future) entrepreneurs! Today, I’m sharing something personal—my journey to starting my own business, Studio OAX. This is about getting to know the person behind the brand, the ups and downs of my entrepreneurial path, and why I’m so passionate about helping you start your business. How it all started Flashback to October 2022. After […]