On the Journal

After working with numerous founders, one thing I realised is that most brands don’t start with a five-year plan. They start a lot messier than that, often with no clear strategy, roadmap on where to go or brand story in mind. That’s exactly how Tonic & Root began: at a kitchen table, at 11pm, with […]

Hey (future) entrepreneurs! Today, I’m sharing something personal—my journey to starting my own business, Studio OAX. This is about getting to know the person behind the brand, the ups and downs of my entrepreneurial path, and why I’m so passionate about helping you start your business. How it all started Flashback to October 2022. After […]