Tonic & Root – simple herbal tea rituals rooted in traditional plant wisdom

Branding & Packaging Design

Founder Froya came to us with a story rooted in burnout, recovery, and a return to the herbal wisdom she grew up with - foraging with her grandmother, then rediscovering plants during a health journey years later. Filling tea bags by hand at her dining table, she realised how many others were "borrowing energy from tomorrow." That's when the idea for Tonic & Root was born.

She asked us to shape a brand as grounded as that story: calm and rooted in tradition, without tipping into anything clinical or trend-led. We developed an identity built around earthy but bright tones, clean typography, and a modern touch.

Rather than building another tea brand, we built a House of Rituals - holding space for morning, midday, and evening moments, positioning Tonic & Root not around the product, but around the small, steadying rituals people return to, again and again, to feel like themselves.

Somehow Lara managed to capture what was in my head and make it even better.

Froya Haraldsen-Nodder, Co-founder