Launching a Pilates or Yoga studio?

Start with a simple 12-step checklist to help you build a clear, considered brand and a seamless booking experience from day one.

  • Define your studio’s brand and positioning
  • Create a cohesive, recognisable identity
  • Set up a smooth, intuitive booking experience
  • Build a website that converts visitors into clients

    We respect your privacy. Unsubscribe at any time.

    CERTIFIED PARTNER OF

    Two paths to create your
    boutique studio's online home

    Every studio has its own story, vision, and pace of growth.

    You may be preparing to open your doors and looking for a beautifully designed foundation you can make your own, or you're already a step further and want to elevate an established studio through a fully bespoke branding and web design experience.

    Luckily, there are several ways to create a website that reflects the quality of the physical space you curated. Choose the path that best suits your goals, timeline, budget, and level of support required.

    A fully custom branding and web design experience tailored to your studio, audience, and vision.

    Perfect for founders looking for strategic guidance, bespoke design, and a done-for-you process from concept to launch.

    Work 1:1 With a Designer

    start with a template

    A professionally designed website template created specifically for Boutique Pilates and Yoga Studios.

    Perfect for studio owners who are comfortable customising their own website and want an affordable, beautifully designed foundation to build from.

    Launch support included

    Custom branding

    Custom website design

    Booking system integration

    Launch-ready in days

    Immediate access

    Customise it yourself

    Works with leading booking systems

    For studios that value aesthetics

    Your website shapes some of the very first interactions people have with your studio. It's where first impressions are formed, trust begins to build, and prospective clients decide whether your space feels right for them.

    Thoughtfully designed and strategically structured, it can turn curiosity into connection, helping visitors understand not only what you offer, but what it feels like to be part of your community.

    Template

    License

    Les Lignes was designed for Boutique Pilates Studios seeking a website that feels as refined as the experience they offer in person. Inspired by the lines of the body and the precision of movement, it combines warm editorial aesthetics with thoughtful functionality.

    Built for Reformer and Mat Pilates Studios, wellness spaces, and movement-based brands that value design, community, and a considered approach to wellbeing. If your brand is modern, welcoming, and design-conscious, Les Lignes is your Showit template.

    Description

    Inclusions

    Details

    License

    Your purchase includes instant access to a fully customisable Showit website template with Wordpress Blog for the drag & drop platform Showit (requires Showit subscription).

    • 9 pre-built pages (details here)
    • Seamless integration with studio booking systems such as Momence and bsport
    • Mobile-responsive design
    • SEO-ready page structure
    • Professionally written placeholder copy
    • Fully editable colours, fonts, imagery, and layouts
    • Video tutorial library to guide your customisation process

    Description

    Inclusions

    Details

    License

    • Built exclusively for the Showit platform
    • Showit subscription required
    • AI-generated imagery included for demonstration purposes
    • Easily replace all imagery with your own photography
    • Commercially licensed fonts included
    • No coding knowledge required

    Description

    Inclusions

    Details

    License

    Your purchase includes a single-use license, meaning the template may be used for one website only, whether for your own business or one client project.

    The template may be customised to suit your brand, but it may not be copied, shared, redistributed, resold, or transferred to another party in full or in part.

    By purchasing this template, you agree to use it in accordance with these terms.

    Description

    Inclusions

    Details

    €699

    By purchasing this template, you agree to our Terms & Conditions

    HOVER TO PREVIEW

    website template

    Les Lignes Showit Template

    The Foundational Studio is designed for studios in their early stages, looking to establish a strong online presence - quickly and seamlessly. With a fully custom branding package and a website tailored from our existing template, you get a refined, user-friendly platform that feels uniquely yours. Thoughtfully designed to enhance the booking experience and convert visitors, it’s the perfect way to proudly open your virtual studio doors.

    The Foundational Studio

    The Signature Studio

    Print & Digital Design

    • Website Development
    • Mobile Optimisation
    • Integration of a Semi-Customized Booking System of choice 
    • Basic Search Engine Optimisation (SEO)
    • Domain Set-Up Support
    • Launch Support
    • Website Copy Templates
    • Access to Video Tutorial Library
    • Logo Suite
    • Colour Palette
    • Typography
    • Brand Guidelines
    • Website Customization based on a Template:
    • Fully Customized Branding:

    The Foundational Studio is designed for studios in their early stages, looking to establish a strong online presence - quickly and seamlessly. With a fully custom branding package and a website tailored from an existing template, you get a refined, user-friendly platform that feels uniquely yours. Thoughtfully designed to enhance the booking experience and convert visitors, it’s the perfect way to open your virtual studio doors with confidence.

    The Foundational Studio

    The signature studio

    Print & digital design

    • Website Development
    • Mobile Optimisation
    • Integration of a Semi-Customized Booking System of choice
    • Basic Search Engine Optimisation (SEO)
    • Domain Set-Up Support
    • Launch Support
    • Website Copy Templates
    • Access to Video Tutorial Library
    • Logo Suite
    • Colour Palette
    • Typography
    • Brand Guidelines
    • Website Customization based on a Template:
    • Fully Customized Branding:

    The Signature Studio gives you the freedom to bring your vision to life with a fully bespoke website. We begin by crafting your branding package, then design your site from the ground up - tailored to your studio’s unique aesthetic and needs. With increased design flexibility, the possibilities are endless. To ensure a seamless client experience, we integrate a semi-customized booking system, making scheduling effortless and intuitive.

    The foundational studio

    The signature studio

    • Website Development
    • Mobile Optimisation
    • Integration of a Semi-Customized Booking System of choice
    • Basic Search Engine Optimisation (SEO)
    • Domain Set-Up Support
    • Launch Support
    • Website Copy Templates
    • Access to Video Tutorial Library
    • Logo Suite
    • Colour Palette
    • Typography
    • Brand Guidelines
    • Fully Customized Website (up to 6 pages):
    • Fully Customized Branding:

    Print & digital design

    Opening a yoga or Pilates studio goes beyond a beautiful website and user-friendly booking system. You might also need visuals for your space or branded merchandise like mats, weights, grippy socks and towels that speak your brand language. Whether it’s print or digital design, we’re here to bring your vision to life.

    The foundational studio

    The signature studio

    Print & digital design

    • Print Marketing Materials
    • Merchandise Design
    • E-Mail Templates
    • Social Media Graphics
    • Presentation Templates

    Work 1:1 with us

    Which option is right for you?

    full Studio OAX process

    video library

    from  €3,699+

    €699

    3-6 weeks

    immediate access

    yes

    no

    bespoke

    template

    done-for-you

    DIY

    done-for-you

    DIY

    still looking for the right booking software?

    bsport is a comprehensive studio management system built to simplify scheduling, payments and client engagement. Combining operational efficiency with smart growth features, it supports studios in delivering a seamless experience both online and in person.

    Choosing the right booking system can feel like a big decision - you want to get it right from the start and avoid having to switch things up just a few months in. Studio OAX partners with two leading booking platforms to make this step a little easier for you.

    If you’d like to explore which option fits your studio best, book an intro call with either of our partners via the links below. As a bonus, both partners offer exclusive discounts for new clients who sign up through Studio OAX.

    Time to book your intro call!

    Momence is an all-in-one studio management platform designed to streamline bookings, memberships and client communication. With a clean user experience and built-in marketing tools, it helps studios grow their community while keeping operations organised behind the scenes.

    2 MONTHS FREE VIA BELOW LINK

    3 MONTHS FREE VIA BELOW LINK

    Next
    Click anywhere 01 / 15

    Investing in a well-designed brand and website is a worthwhile commitment. We offer flexible payment plans, tailored to your needs, which we can discuss during your discovery call.

    FAQ

    Your questions, answered.

    How does template customization work?

    How does template customization work?

    Template customization as seen in our Foundational Studio package means that we start with a fully functional website design, which we tailor to your brand by integrating your colours, fonts, logo, imagery and copy - ensuring it feels uniquely yours. Your booking system, schedule, class & teacher descriptions will also be seamlessly incorporated. Since the wireframe is already in place, this option allows for a faster turnaround compared to a fully custom website but offers a done-for-you service as compared to the template purchase.

    Will I still use my booking system provider to manage the backend of my studio?

    Will I still use my booking system provider to manage the backend of my studio?

    Absolutely. That’s why we partner with Momence & Bsport - while you set up your studio on their platform, we ensure your schedule and all essential details are seamlessly integrated into your beautifully designed website.

    Which website hosting platform are you using?

    Which website hosting platform are you using?

    We design exclusively on SHOWIT - a platform that offers exceptional flexibility in both design and development. Once your site is handed over to you, managing and updating it is intuitive, and we’ll provide video tutorials to guide you through any edits. The only additional costs on your end are a domain (via e.g. Go Daddy) and a website hosting subscription via SHOWIT, starting at $22 per month.

    Do you offer payment plans?

    Do you offer payment plans?

    Absolutely! We know investing in building your studio brand is a big, yet worthwhile investment. We can discuss payment plans in our discovery call and find one that works best for you and your financial situation.

    Do you offer copywriting services?

    Do you offer copywriting services?

    We don’t handle copywriting in-house, but we collaborate with professional copywriters who craft web-optimised copy that tells your story your way. If you haven’t refined your copy yet, we’re happy to connect you with a talent from our network. On top of that, each package includes a free copy template to guide you write clear, relevant content for your website.

    Do you work with international clients?

    Do you work with international clients?

    The beauty of offering online services is that geographical boundaries don't limit us. Whether you're in Europe, (Latin) America, Asia, Africa, or Australia, we're here for you. While Studio OAX is based in Lisbon, Portugal, we operate globally to meet your needs. Let's connect and collaborate, no matter where in the world you are.

    Book a discovery call

    01.

    Submit your application

    02.

    Choose your packages

    03.

    Make your first payment

    04.

    Your project starts

    05.

    In a free 30-minute discovery call we discuss your needs and vision and you can ask anything about the design process.

    If you got a good feeling from our call and Studio OAX feels like a good fit, it’s time to submit your application.

    You’ll receive an overview of all the packages to choose from. Your project proposal will be sent to you and it’s time to sign the contract.

    As a final step, we’ll reach out to you and schedule a kick-off meeting to discuss the full project scope.

    Once the contract is signed, you pay a 500€ pre-payment to save your spot on our calendar.

    Before the project

    During the project

    Onboarding

    06.

    Share your vision

    07.

    Brand design

    08.

    Web design

    09.

    We’ll create an individual online environment for your project that provides a comprehensive overview of the project scope, your timeline and all deliverables.

    In order to create a brand and website as close as possible to your vision, we’ll ask you to fill in a brand questionnaire and create a moodboard that will serve as inspiration for your project.

    Based on your moodboard and questionnaire, you receive two creative directions to choose from. Once you pick your favourite, we’ll design your brand identity - logo, colour palette, and typography included. We have two feedback rounds, as we want you to receive exactly what you envision.

    Time to bring your brand to life online. We’ll start with a wireframe and once you’re happy with the design, we’ll develop your site for seamless viewing on both desktop and mobile.
     

    Are you planning to open a Boutique Pilates or Yoga studio? There must be a lot on your plate right now; from finding the perfect space to building your dream team.

    To give you some guidance when it comes to the online side of things, we’ve created a FREE STUDIO OPENING CHECKLIST, covering everything from branding and website essentials to choosing and integrating your booking system.

    Build a community through social & e-mail

    07

    Define your brand strategy

    01

    Craft a cohesive brand identity

    02

    Set up your studio's backend

    03

    Build a beautiful, user-friendly website

    04

    Integrate your booking system

    05

    Automate client communications

    06

    Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist • Your Studio Opening Checklist •

    If you are looking for strategic guidance and a fully bespoke experience, Studio OAX can help bring your vision to life.

    We always like to kick things off with a quick and simple call to align on your creative vision.

    Let's connect

    Normally exclusive to our clients, our 12-Step Brand Starter Kit is complementary for a limited time! It’s full of key questions to help you define your mission, vision, and brand direction, setting the foundation to build a strong brand identity.

    A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •A little gift for you •