THE SECRET TO OPENING A THRIVING YOGA OR PILATES STUDIO

Prepare for your opening with our FREE 11-STEP STUDIO LAUNCH CHECKLIST that covers all essential steps from defining your brand identity to setting up a seamless booking flow.

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    WE BUILD YOUR YOGA & PILATES STUDIO’S BRAND & WEBSITE

    Opening a studio is more than just designing a beautiful space - it’s about creating an atmosphere that feels intentional, cohesive, and aligned with your vision. The same should apply to your branding and website.

    If your visual identity and online home does not yet align with the experience you’ve so carefully crafted in your studio, a helping hand or a fresh eye could make all the difference.

    Let’s bring that same sense of balance and harmony into your branding and the booking process for your clients.

    The Foundational Studio is designed for studios in their early stages, looking to establish a strong online presence - quickly and seamlessly. With a fully custom branding package and a website tailored from an existing template, you get a refined, user-friendly platform that feels uniquely yours. Thoughtfully designed to enhance the booking experience and convert visitors, it’s the perfect way to open your virtual studio doors with confidence.

    THE FOUNDATIONAL STUDIO

    OUR PACKAGES

    THE SIGNATURE STUDIO

    PRINT & DIGITAL DESIGN

    THE BESPOKE STUDIO

    • Website Development
    • Mobile Optimisation
    • Integration of a Semi-Customized Booking System via Momence 
    • Basic Search Engine Optimisation (SEO)
    • Domain Set-Up Support
    • Launch Support
    • Website Copy Templates
    • Access to Video Tutorial Library
    • Logo Suite
    • Colour Palette
    • Typography
    • Brand Guidelines
    • Website Customization based on a Template:
    • Fully Customized Branding:

    The Foundational Studio is designed for studios in their early stages, looking to establish a strong online presence - quickly and seamlessly. With a fully custom branding package and a website tailored from an existing template, you get a refined, user-friendly platform that feels uniquely yours. Thoughtfully designed to enhance the booking experience and convert visitors, it’s the perfect way to open your virtual studio doors with confidence.

    THE FOUNDATIONAL STUDIO

    OUR PACKAGES

    THE SIGNATURE STUDIO

    PRINT & DIGITAL DESIGN

    THE BESPOKE STUDIO

    • Website Development
    • Mobile Optimisation
    • Integration of a Semi-Customized Booking System via Momence 
    • Basic Search Engine Optimisation (SEO)
    • Domain Set-Up Support
    • Launch Support
    • Website Copy Templates
    • Access to Video Tutorial Library
    • Logo Suite
    • Colour Palette
    • Typography
    • Brand Guidelines
    • Website Customization based on a Template:
    • Fully Customized Branding:

    The Signature Studio gives you the freedom to bring your vision to life with a fully bespoke website. We begin by crafting your branding package, then design your site from the ground up - tailored to your studio’s unique aesthetic and needs. With increased design flexibility, the possibilities are endless. To ensure a seamless client experience, we integrate a semi-customized Momence booking system, making scheduling effortless and intuitive.

    THE FOUNDATIONAL STUDIO

    THE SIGNATURE STUDIO

    THE BESPOKE STUDIO

    • Website Development
    • Mobile Optimisation
    • Integration of a Semi-Customized Booking System via Momence 
    • Basic Search Engine Optimisation (SEO)
    • Domain Set-Up Support
    • Launch Support
    • Website Copy Templates
    • Access to Video Tutorial Library
    • Logo Suite
    • Colour Palette
    • Typography
    • Brand Guidelines
    • Fully Customized Website (up to 6 pages):
    • Fully Customized Branding:

    PRINT & DIGITAL DESIGN

    OUR PACKAGES

    The Bespoke Studio includes everything The Signature Studio offers, with the added advantage of a fully customized Momence booking system. While the other two packages offer limited design flexibility for the booking system, this package allows complete customization and custom coding - think tailored colours, fonts, layouts, and more. The result? A premium, seamless online experience that feels as thoughtfully designed as your studio itself.

    THE FOUNDATIONAL STUDIO

    THE SIGNATURE STUDIO

    THE BESPOKE STUDIO

    • Website Development
    • Mobile Optimisation
    • Integration of a Custom-Coded Booking System via Momence 
    • Basic Search Engine Optimisation (SEO)
    • Domain Set-Up Support
    • Launch Support
    • Website Copy Templates
    • Access to Video Tutorial Library
    • Logo Suite
    • Colour Palette
    • Typography
    • Brand Guidelines
    • Fully Customized Website (up to 6 pages):
    • Fully Customized Branding:

    PRINT & DIGITAL DESIGN

    OUR PACKAGES

    Opening a yoga or Pilates studio goes beyond a beautiful website and user-friendly booking system. You might also need visuals for your space or branded merchandise like mats, weights, grippy socks and towels that speak your brand language. Whether it’s print or digital design, we’re here to bring your vision to life.

    THE FOUNDATIONAL STUDIO

    THE SIGNATURE STUDIO

    THE BESPOKE STUDIO

    PRINT & DIGITAL DESIGN

    • Print Marketing Materials
    • Merchandise Design
    • E-Mail Templates
    • Social Media Graphics
    • Presentation Templates

    OUR PACKAGES

    YOUR STUDIO’S ONLINE HOME COULD LOOK LIKE THIS

    Your studio’s website should do more than drive bookings - it should cultivate connection. Beyond transactions, it’s about fostering a sense of community, building trust, and creating an experience that keeps clients coming back.

    The first impression of your studio starts the moment someone lands on your website. It’s your chance to shape how potential clients see and feel about your brand. Let's make it a place they won't forget.

    Investing in a well-designed brand and website is a worthwhile commitment. We offer flexible payment plans, tailored to your needs, which we can discuss during your discovery call.

    FAQ

    your questions, answered.

    How does template customization work?

    How does template customization work?

    Template customization means starting with a fully functional website design, which you can view HERE. We tailor this template to your brand by integrating your colours, fonts, logo, imagery and copy - ensuring it feels uniquely yours. Your Momence schedule, class & teacher descriptions will also be seamlessly incorporated. Since the wireframe is already in place, this option allows for a faster turnaround compared to a fully custom website, while still delivering a polished and cohesive online presence.

    Will I still use Momence to manage the backend of my studio?

    Will I still use Momence to manage the backend of my studio?

    Absolutely. That’s why we partner with Momence - while you set up your studio on their platform, we ensure your schedule and all essential details are seamlessly integrated into your beautifully designed website.

    Which website hosting platform are you using?

    Which website hosting platform are you using?

    We design exclusively on SHOWIT - a platform that offers exceptional flexibility in both design and development. Once your site is handed over to you, managing and updating it is intuitive, and we’ll provide video tutorials to guide you through any edits. The only additional costs on your end are a domain (via e.g. Go Daddy) and a website hosting subscription via SHOWIT, starting at $19 per month.

    Do you offer payment plans?

    Do you offer payment plans?

    Absolutely! We know investing in building your studio brand is a big, yet worthwhile investment. We can discuss payment plans in our discovery call and find one that works best for you and your financial situation.

    Do you offer copywriting services?

    Do you offer copywriting services?

    We don’t handle copywriting in-house, but we collaborate with professional copywriters who craft web-optimised copy that tells your story your way. If you haven’t refined your copy yet, we’re happy to connect you with a talent from our network.

    Do you work with international clients?

    Do you work with international clients?

    The beauty of offering online services is that geographical boundaries don't limit us. Whether you're in Europe, (Latin) America, Asia, Africa, or Australia, we're here for you. While Studio OAX is based in Lisbon, Portugal, we operate globally to meet your needs. Let's connect and collaborate, no matter where in the world you are.

    before the project

    book a discovery call

    01.

    submit your application

    02.

    choose your packages

    03.

    make your first payment

    04.

    your project starts

    05.

    book a discovery call

    01.

    submit your application

    02.

    choose your packages

    03.

    make your first payment

    04.

    your project starts

    05.

    In a free 30-minute discovery call we discuss your needs and vision and you can ask anything about the design process.

    before the project

    book a discovery call

    01.

    submit your application

    02.

    choose your packages

    03.

    make your first payment

    04.

    your project starts

    05.

    If you got a good feeling from our call and Studio OAX feels like a good fit, it’s time to submit your application.

    before the project

    book a discovery call

    01.

    submit your application

    02.

    choose your packages

    03.

    make your first payment

    04.

    your project starts

    05.

    You’ll receive an overview of all the packages to choose from. Your project proposal will be sent to you and it’s time to sign the contract.

    before the project

    book a discovery call

    01.

    submit your application

    02.

    choose your packages

    03.

    make your first payment

    04.

    your project starts

    05.

    Once the contract is signed, you pay a 500€ pre-payment to save your spot on our calendar.

    before the project

    book a discovery call

    01.

    submit your application

    02.

    choose your packages

    03.

    make your first payment

    04.

    your project starts

    05.

    As a final step, we’ll reach out to you and schedule a kick-off meeting to discuss the full project scope.

    before the project

    during the project

    onboarding

    06.

    create your moodboard

    07.

    brand design

    08.

    web design

    09.

    during the project

    onboarding

    06.

    create your moodboard

    07.

    brand design

    08.

    We’ll create an individual online environment for your project that provides a comprehensive overview of the project scope, your timeline and all deliverables.

    web design

    09.

    during the project

    onboarding

    06.

    create your moodboard

    07.

    brand design

    08.

    web design

    09.

    In order to create a brand and website as close as possible to your vision, we’ll ask you to create a moodboard that will serve as inspiration for your project.

    during the project

    onboarding

    06.

    create your moodboard

    07.

    brand design

    08.

    web design

    09.

    Based on your moodboard and questionnaire, you receive two creative directions to choose from. Once you pick your favourite, we’ll design your brand identity - logo, colour palette, and typography included. We have two feedback rounds, as we want you to receive exactly what you envision.

    during the project

    onboarding

    06.

    create your moodboard

    07.

    brand design

    08.

    web design

    09.

    Time to bring your brand to life online. Based on the package you choose, we either customize your template or start designing a wireframe for a fully customized site. Once you’re happy with the design, we’ll develop your site for seamless viewing on both desktop and mobile.
     

    Are you planning to open a yoga or Pilates studio? There must be a lot on your plate right now - from finding the perfect space to building your dream team.

    To take some weight off when it comes to the online side of things, we’ve created a FREE STUDIO OPENING CHECKLIST, covering everything from branding and website essentials to choosing and integrating your booking system.

    YOUR STUDIO OPENING CHECKLIST •YOUR STUDIO OPENING CHECKLIST •YOUR STUDIO OPENING CHECKLIST •YOUR STUDIO OPENING CHECKLIST •YOUR STUDIO OPENING CHECKLIST •YOUR STUDIO OPENING CHECKLIST •

    Build a community through social & e-mail

    07

    Define your brand strategy

    01

    Craft a cohesive brand identity

    02

    Set up your studio's backend

    03

    Build a beautiful, user-friendly website

    04

    Integrate your booking system

    05

    Automate client communications

    06

    Our clients, in their own words...

    I loved working with Studio OAX. Lara easefully transformed my vision into a reality. Our journey of working together was rooted in collaboration. She listened and took my feedback to heart and she was patient and inspiring in moments where I was uncertain what direction to take, making the entire process joyful and fun.

    The structures she has put into place within her branding journey made the entire process seamless. From setting deadlines to giving feedback, it all unfolded effortlessly due to her strong organisational frameworks and devotion to adhering to the agreed upon timeline. Having worked with her before on another branding project, I can say wholeheartedly that I will be working with her again, as I could not be happier with the creative vision that she has brought to life here.

    “I can say wholeheartedly that I will be working with lara again”

    TATJANA LUCIA

    Founder Tatjana Lucia & Circle of the Muse

    Lara's creative approach and attention to detail - from designing our logo to choosing the perfect colours and typography - ensured our brand identity felt authentic and cohesive."
     
    Working with Lara and Studio OAX on the brand strategy and website for Radiant Roots has been a wonderful experience. From the very beginning, Lara took her time to understand our vision and worked closely with us to bring it to life.
     
    The entire process was seamless and collaborative. The result is a brand that truly represents who we are. We are so happy with how everything turned out and are excited for the upcoming launch of our website and podcast series.

    “The entire process was seamless and collaborative”

    MARIAN SPIER & ALEXANDRA HECKMAN

    Founders Radiant Roots

    Our clients, in their own words...

    I worked with Lara on merging my first and second Pilates studio brands into one cohesive identity. The brand’s DNA was already there, but we needed to bring it into an existing space with a completely different look and feel.

    Lara was incredible at finding smart, creative ways to make everything come together seamlessly - from outdoor signage to glowing LED logos, updated brand visuals, and a refined atmosphere throughout the studio. I’d recommend her 100%!

    “I'd Recommend her 100%”

    ISABELLA SOLAL-CÉLIGNY

    Founder The Reformer Lab

    Our clients, in their own words...

    Lara’s ability to translate needs and ideas into a cohesive brand that embodies the intentions of the business is inspiring.
     
    Working with Studio OAX was a dream! What I loved most about working with Lara is her passion for brainstorming, her openness to ideas and the ways in which she visually curates a branding package that is both aesthetically beautiful and anchored in brand integrity.
     
    Throughout being professional she brings an air of fun and lightheartedness to the process, which makes her a joy to work with. Thank you for bringing our vision to life, we are so grateful.

    “WORKING WITH STUDIO OAX WAS A DREAM”

    ryan pike

    Co-Founder Haven

    Our clients, in their own words...

    Working with Studio OAX has been a joy from the very start. For the past two years, Lara has been my go-to for all digital designs, from newsletters to social media, and I trust her completely with bringing Citizen Nomade’s vision to life.

    Beyond design, Studio OAX has also orchestrated a few of our brand shoots, ensuring every visual element aligns seamlessly with our identity. Lara’s creative approach, attention to detail, and effortless collaboration make every project inspiring - I couldn’t imagine a better partner!

    “I COULDN'T IMAGINE A BETTER PARTNER”

    joceline godfrey

    Founder Citizen Nomade

    Our clients, in their own words...

    We always like to kick things off with a quick and simple call to align on your creative vision.

    let's connect

    Normally exclusive to our clients, our 12-step brand guide is complementary for a limited time! It’s full of key questions to help you define your mission, vision, and brand direction, setting the foundation to build a strong brand identity.

    A LITTLE GIFT FOR YOU •A LITTLE GIFT FOR YOU •A LITTLE GIFT FOR YOU •A LITTLE GIFT FOR YOU •A LITTLE GIFT FOR YOU •A LITTLE GIFT FOR YOU •