haven - prioritising mental wellbeing of yacht crews and captains by providing flexible, accessible support

Strategy & Branding

Having worked on yachts himself, Haven’s co-founder Ryan recognised the need for a platform offering flexible, accessible mental health support tailored for yacht crews and captains. Their services - including workshops, online training, and priority therapy scheduling - are uniquely designed to address the challenges of life at sea.

We crafted custom logos that symbolise a deep connection to the ocean while subtly reflecting the emotional and psychological disconnect often experienced by their audience. The colour palette combines earthy reds, representing the resilience and strength required on board, with soothing blue-green hues inspired by the sea, introducing a sense of calm and balance.

Lara’s ability to translate needs and ideas into a cohesive brand that embodies the intentions of the business is inspiring. Thank you for bringing our vision to life, we are so grateful.

Ryan Pike, Co-founder