Dear entrepreneurs and future brand visionaries, do you feel like you need help designing a standout brand identity and a stunning, easy-to-navigate website? I understand that choosing someone to work with and entrusting your brand is a big decision. That’s why I want to give you a sneak peek into my creative process, so you know exactly what to expect when you work with me.
My approach is clear, professional, and deeply collaborative, ensuring that you feel informed and involved every step of the way. After all, it’s YOUR brand we’re building together.
Depending on your personal needs and the package you book with me, the creative process may vary slightly. But let’s assume you book a Brand Identity and Web Design Package, the project will be divided into two main parts:
Part 1: Brand Identity Design
Step 1: Discover and Define
Our journey begins with you. I believe in the power of collaboration and the importance of your unique vision. You’ll start by delivering a moodboard that encapsulates your brand’s essence. This moodboard serves as a foundation, providing insight into your preferences, inspirations, and goals. It helps create an initial sense of your preferred logo aesthetic, colour palette, and typography style.
Step 2: Conceptualise and Choose
Based on your moodboard, I’ll design two distinct brand directions. Each direction represents a different creative interpretation of your vision. Your feedback is crucial in this stage, as it helps us zero in on the perfect direction for your brand.
Step 3: Craft and Finalise
Once you chose a direction, I dive deeper into the design process, creating two comprehensive brand identities. These include logo variations, colour palettes, and typography options. We’ll work together to refine these elements until you’re genuinely happy with the final result. Your brand identity will be a true reflection of your business, stemming from your unique vision.
Part 2: Web Design
Step 1: Wireframing in Figma
When you signed off your brand identity, we move to the next exciting phase: web design. I start by designing a wireframe for your website in Figma, beginning with the landing page. This is where the magic starts to take shape, and you’ll see your brand identity come to life in a digital format.
Step 2: Building a Cohesive Design
Once you approved the landing page wireframe, I proceed to create the other pages. My goal is to ensure that the design remains cohesive throughout your website, creating a seamless and engaging user experience. The “red thread” of your brand will be woven through every page, making sure visitors immediately recognise and connect with your brand.
Step 3: Designing in Showit
When you’re happy with the wireframes, it’s time to bring your website to life in Showit. This platform allows for incredible creativity and flexibility. I’ll add interactive elements and movement, making your website not only visually stunning but also dynamic and engaging. Your website will be designed to captivate and convert, blending your vision with my design aesthetics.
Staying Connected Throughout
What’s most important to me is that you feel informed and involved throughout the entire creative process. Regular updates and open communication are key. I’ll make sure you know what’s happening at every stage, and your feedback will always be valued and integrated.
Ready to Create Something Amazing?
If you’re ready to elevate your brand and create a website that truly represents your business, I’d love to work with you. My creative process is designed to be collaborative, professional, and tailored to your unique needs. Let’s bring your vision to life together!
Reach out today, and let’s start this exciting journey. Your dream brand and website are just a conversation away!
